Growth breaks down when strategy and execution live in separate places. We built tidytrade to connect them.
For consumer brands, that means treating acquisition, marketplaces, D2C, creative, inventory, retail and distribution as parts of the same commercial system - not isolated workstreams.
We started as operators inside commerce, not observers outside it. That shaped how tidytrade works today: find the commercial opportunity, build what it requires and stay close enough to execution to improve it.
Consumer and retail remain our core. The same operating mindset now lets us solve selected GTM challenges beyond ecommerce where the fit is genuine.
The founding team has been recognised through entrepreneur and SME awards, while the wider team brings hands-on experience across commercial growth, sales operations, fulfilment, paid media and strategy.
Shay Raja, Vickran Shanmugabalan & Aditya
Co-founders, tidytrade
Tell us what you are building, where growth is getting stuck and what you want to achieve. We will route the conversation to the right part of the team.
